People find that new media could be a source of inspiration as they start to support different types of media such as images, animated GIFs, videos, and soundtracks.These new features allows for artists and designers to explore new ideas and inspirations for their own projects. Without new media, people would have to go to the library and search through books for this type of information. Specific design information, however, could be found within seconds with the use of new media. With the use of social media, you could try and find your own source of inspiration with sites such as Facebook and Pinterest.
Expanding on the previous point, improvements in information technologies has also had a great affect on creativity. With incredibly advance in information technology over the past couple of decades, it has been easier than ever before in distributing creative works via the internet. And while each person is able to view creative works more easily, it also presents more opportunities for people to respond to these creative works, and in turn, more opportunities for those people to attempt at something creative. "Not only did these advances make it easier to distribute the created work, but each one gave audiences the ability to respond to these works in their own ways, from written discussions to attempts to create their own art." (Bell 52) One example of this is Vimeo, a video social network that specializes in artistic and professional video footage. Designers, artists, and photographers are able to share their work and get feedback as well as appreciation.